Now more than ever health needs a hero!

Choosy is an evidence-supported children's character who helps develop healthy habits and behaviors in children, family and staff. His name stands for Choose Healthy Options Often & Start Young. 

For Children, Choosy is a very special furry friend who loves to have fun and knows a lot about being healthy.

For Adults, Choosy is a welcome role model and wholesome influencer of health-enhancing behaviors at school and at home.

Children’s Characters are Influential

Research confirms that brand mascots and media characters designed to form emotional  relationships with young children can significantly influence their preferences for healthy or not so healthy foods, beverages, and snacks. Almost every parent has experienced the resulting “pester power” at grocery markets or toy stores. 

Teachers and caregivers deserve children’s characters who help them promote healthy behaviors and preferences for physical activity, nutrition, and oral health early and often.

 

Choosy has positively impacted the lives of thousands of children and families nationwide through wellness programs, award-winning music, and unique resources that make being healthy FUN, cool, and empowering.

Choosy Supports and Enhances What You Are Already Doing to Promote Health

Recognizing how profoundly influential children’s characters can be, Choosy steps up to be a long over-due role model for moving more, healthier nutrition, and healthy dental habits in early learning settings and at home.  Choosy reminds all of us to make healthier choices every day!